Last Updated: 3/7/2026
This Privacy Policy describes how avnu, LLC (“av | nu,” “we,” “us,” or “our”) collects, uses, shares, and protects personal information when you access or use our website, mobile applications, Shopify app integrations, and related services (collectively, the “Platform”).
By using the Platform, you agree to this Privacy Policy.
1. Our Role
av | nu operates a curated online marketplace and related Shopify application.
Depending on context, we may act as:
- A marketplace operator facilitating transactions between customers and independent merchants
- A service provider to merchants who install our Shopify appA business under applicable U.S. state privacy laws
-Merchants are independent businesses and act as independent controllers of personal information they receive to fulfill orders.
2. Categories of Information We Collect
2.1 Information You Provide Directly
You may provide:
- NameEmail address
- Shipping and billing address
- Phone number
- Account credentials
- Order details
- Reviews and submitted content
- Communications with support
2.2 Information Received from Shopify & Merchants
When merchants install our Shopify app, we receive certain data from Shopify via API, which may include:
- Shop domain and contact information
- Order dataCustomer name and contact information
- Shipping information
- Transaction identifiers
We collect and process this data only as necessary to operate the Platform, facilitate transactions, provide marketplace services, and comply with legal obligations.
2.3 Payment Information
Payments are processed by third-party payment processors such as Stripe.
We do not store full payment card numbers. Payment data is processed in accordance with the payment processor’s privacy and security policies.
2.4 Information Collected Automatically
When you use the Platform, we may collect:
- IP address
- Device identifiers
- Browser type
- Operating system
- Referring URLs
- Pages viewed
- Search queriesInteraction data
- Transaction activity
- Cookie identifiers
We use analytics technologies such as Google Analytics (GA4) and similar tools.
2.5 Cookies & Tracking Technologies
We use cookies, pixels, SDKs, and similar technologies to:
- Authenticate users
- Maintain account security
- Operate the Platform
- Remember preferences
- Analyze usage
- Deliver relevant advertising
- Measure marketing performance
You may manage cookies through browser or device settings.
Where legally required, we honor valid browser-based opt-out signals.
3. How We Use Personal Information
We use personal information for:
Platform Operations
- Creating and managing accounts
- Processing transactions
- Facilitating communication between customers and merchantsSupporting shipping and returns
Customer Support
- Responding to inquiries
- Resolving disputes
- Addressing technical issues
Security & Fraud Prevention
- Monitoring suspicious activity
- Detecting fraud
- Enforcing agreements
- Protecting users and the Platform
Analytics & Improvement
- Understanding usage trends
- Improving functionality
-Testing features
Marketing & Advertising
- Sending promotional communications (with opt-out rights)
- Delivering personalized advertising
- Measuring campaign effectiveness
Legal & Compliance
- Complying with legal obligations
- Maintaining financial and tax records
- Responding to lawful requests
4. Automated Processing
We may use automated systems to:
- Detect fraud or abuse
- Personalize search results
- Deliver relevant advertising
We do not use automated decision-making that produces legal or similarly significant effects without human review.
5. How We Share Information
5.1 With Merchants
When you place an order, we share necessary information (such as name, shipping address, and order details) with the merchant to enable fulfillment and customer service.
Merchants act as independent controllers of personal information once received.
5.2 With Service Providers
We share information with third-party service providers that assist with:
- Payment processing
- Authentication and identity management
- Shipping and logistics
- Cloud hosting and infrastructure
- Search and indexing
- Analytics
- Advertising
- Customer communications
Service providers are contractually restricted to processing information only as necessary to provide services.
5.3 Advertising & State Law “Sharing”
We may share certain identifiers and interaction data with advertising partners for cross-context behavioral advertising.
Under certain state laws (such as California), this may be considered “sharing.”
You may opt out by contacting:
info@shopavnu.com
We do not sell personal information for monetary compensation.
5.4 Legal & Business Transfers
We may disclose information:
- To comply with legal obligations
- To enforce agreements
- To protect rights or safety
- In connection with a merger, acquisition, or sale of assets
6. Data Retention
We retain personal information only as long as reasonably necessary for:
- Fulfilling transactions
- Providing marketplace services
- Fraud prevention
- Tax and accounting compliance
- Resolving disputes
- Enforcing agreements
Order and financial records may be retained for up to seven years to comply with tax and accounting requirements.
Application logs are retained for operational and security purposes.
Deleted data may persist in encrypted backups until standard backup retention cycles expire.
7. Shopify Data Requests & Deletion
As a Shopify app partner, av | nu implements required data protection webhooks, including:
customers/data_requestcustomers/redactshop/redact
Upon receiving a valid Shopify data request:
- We will provide access to required data as mandated by Shopify
- We will delete or anonymize personal data from active systems where required
- Backup data will expire through standard retention cycles
- We process such requests within Shopify’s required timeframes.
8. Data Security
We implement reasonable administrative, technical, and organizational safeguards designed to protect personal information, including:
- Encryption of data in transit
- Access controls limiting employee access
- Role-based permissions
- Multi-factor authentication for critical systems
- Secure hosting environments
- Monitoring for suspicious activity
- No system can be guaranteed to be completely secure.
If a data breach involving personal information occurs, we will provide notice as required by applicable law.
9. Your Rights & Choices
Depending on your jurisdiction, you may have the right to:
- Request access to personal informationRequest correction of inaccurate information
- Request deletion of personal information
- Opt out of marketing communications
- Opt out of certain advertising data sharing
To exercise your rights, contact:
info@shopavnu.com
We may verify your identity before fulfilling requests.
10. California Privacy Notice
If you are a California resident, you may have rights under the CCPA and related laws, including the right to:
- Know categories of personal information collected
- Request deletionRequest correction
- Opt out of the sale or sharing of personal information
av | nu does not sell personal information for monetary compensation.
To submit a request, contact:
info@shopavnu.com
11. Children’s Privacy
The Platform is not directed to children under 13. We do not knowingly collect personal information from children.
12. International Users
The Platform is intended for use in the United States. Information may be processed in the United States.
13. Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be posted with a revised “Last Updated” date.
14. Contact Us
avnu, LLC
Email: info@shopavnu.com